The purpose of IPD is to create awareness and to reach out to the global podiatry community. This is possible by brand awareness of the day and adoption of the campaign among all podiatrists which will expand the reach to colleagues and professional associations representing podiatrists.
By achieving member engagement and by growing the community, we will drive commitment, increase positive conversations, build relationships and grow the awareness around podiatry.
How to get involved?
Starting from 1 June 2020, infographics, articles, videos and posts will be shared weekly through the different social media channels of the International Federation of Podiatrists and specific International Podiatry Day channels.
You can like, share or retweet these posts to expand the reach of each of them. Don’t forget to use #FeetMatter, #InternationalPodiatryDay, #FIPIFP, #DefeatFeetProblems and tag us using @intpodiatryday and @FIPIFP.
After the press release has been published on October 1, every day Key Opinion Leaders in Podiatry will send a video message to the world to spread the word on podiatry.
On International Podiatry Day, 8 October 2020, we want to create a big buzz around the podiatric community by having everybody using the IPD frame on Facebook and make a selfie at work alone, with colleagues or with your favourite instrument.
From October 5 to October 14 a frame will be available of IPD. We really want you to join and share a work selfie of yourself, with colleagues or with your favourite instrument.
Want to know how great was 2020? Download the Social Media Impact Report